Conferences, DEMO

DEMO Is Now Free For All Seed-Stage Startups

By Erick Schonfeld

DEMO Enterprise Gods

At DEMO, we are committed to finding the very best products and startups to show the rest of the world what is possible when new technologies, great design, and entrepreneurship combine to solve big problems. We know that great ideas can come from anywhere. So we are also committed to removing any barriers for seed-stage startups to launch at DEMO.

Today, we are very pleased to announce a major milestone that we’ve been driving towards for a long time. Starting with our next U.S. event in November, DEMO will no longer charge seed-stage startups to launch. We’ve been moving in this direction for a long time, and it’s something that DEMO senior VP Neal Silverman and I have been working on since I took over as executive producer last year.

Thanks to the success of our growing scholarship program, made possible by the generosity of our sponsors, we’ve already been able to bring a large percentage of seed-stage demonstrators to DEMO at no cost. Now, we are in a position to expand these scholarships to every seed-stage demonstrator, which we define as any startup with less than $1 million in funding. As a co-founder myself of a startup that has not yet raised any outside funding, I know that every dollar counts at this stage. To repeat, any seed-stage startup accepted to DEMO now qualifies for this blanket scholarship.

So if your company is working on a product that solves a big problem, apply here to launch at DEMO Fall. And if you work for a corporation that wants to sponsor innovation and help us expand our scholarship program even further, get in touch.

But DEMO isn’t just about great startups. It’s about great products—from companies both large and small. For more established companies with marketing budgets, we’ve simplified our pricing structure. If you’ve raised more than $1 million, the fee is $12,000. This replaces our previous three-tired pricing structure of $8,000, $12,000, and $18,500, which was based on a company’s level of funding and, frankly, was too complicated.

Skully Helmets DEMOAll launching companies get the undivided attention of 1,000 of the most influential press, investors, and technology buyers who attend DEMO. Companies who are invited go through a rigorous selection and rehearsal process, all designed to help them make the most out of their product launch. In addition to their time in front of the cameras on the big stage, each company gets a booth in our networking Pavilion, and numerous opportunities to connect with potential customers, investors, and press. Through our unique partnership with the CIO Council, for instance, they get exposure to technology buyers from the world’s top corporations.

In fact, we are working on some very exciting changes to our agenda that will create even more meaningful connections between demonstrators and potential customers, as well as investors and press. We’ll share more information on those changes soon.

In the meantime, we are gearing up for another DEMO Tour to find the best startups out there for DEMO Fall, as well as DEMO events around the world. DEMO Brazil is coming up in June, followed by China, Vietnam, and Africa. The winners of these global events will come to DEMO Fall, where we will showcase their products.

Whether you are a founder with a new product to launch, or are simply one of those seekers constantly on the hunt for new technologies that will change the way we live and work, join us Nov. 18-20, 2014 at DEMO Fall.


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